The Group has advertising resources for the city’s buses, bus shelters, bus stops, taxis, ships, outdoor billboards and other online and offline advertising resources. The transport media business primarily covers advertising operation and sales, organization and planning of large-scale events, convention and exhibition services, etc. The Group has capabilities in holistic advertising planning, all-media connection, and industry chain service.
In recent years, the Group focuses on the operation of outdoor travel media, and actively explores the operation mode of online and offline new advertising media. While innovating the “public transport + culture and creativity” model, the Group builds a public transport cultural brand. The Group carries out interdisciplinary cooperation, social integration, utilization of idle resources, etc. to gather user value, commercial value and urban value, brings into play the linking role of transport media, and innovates the model of advertising and brand marketing for the transport industry.
